Burn & Earn
How MVP Masters helped Burn & Earn iterate and improve a niche online fitness app at hyperspeed
C.J., with over 15 years of experience in the fitness industry and a history of managing multiple gyms in the Bay Area, identified a unique opportunity during the Covid Pandemic. He launched "Burn & Earn", an innovative online fitness app targeted at individuals aged 40 and above, offering live classes and a gamification element for earning rewards.
- Deliverables
Discovery · MVP · Scale
- Headquarters
SF, California
- Industry
Fitness · SaaS
- Investment Round
Bootstrapped
- Valuation
N/A
- MVP MASTERS TEAM
1 Product Manager · 1 Designer · 2 Engineers
Involvement
Client's Vision: Fostering a healthier and more vibrant future for America's matured demographic
Our journey with "Burn & Earn" began with C.J.'s vision to harness technology for enhancing the fitness experience for older adults. His aim was to blend live online fitness classes with a rewarding system, encouraging consistent workout routines among his audience.
Challenges: Redefining a Failing Project
We inherited a project that faced significant setbacks with the previous agency. The app, confined to an ineffective CMS and built as a PWA, suffered from poor design and technical execution. Despite these challenges, C.J. managed to gain 300 paying subscribers, indicating a strong market fit for his service.
Our Strategy: Comprehensive Evaluation and Goal Setting
Our first step was to conduct a thorough analysis of the existing product and understand C.J.'s long-term business objectives. This involved evaluating the current state of "Burn & Earn" and aligning it with future goals.
Solution Development: Building a Robust and Engaging Platform
Our approach was to work within the limitations of the existing CMS while developing new, user-centric features. We introduced a service-oriented architecture, crafted a user-friendly admin dashboard, and systematically addressed all known issues.
Technical Choices: Agile and User-Centric
We moved away from the PWA model, opting to develop native mobile applications for both iOS and Android using React Native. This decision was driven by our understanding of the user demographic and their needs. Additionally, we introduced a streamlined product development framework focused on user feedback.
Impact: Elevating the User Experience
The transformation of "Burn & Earn" was significant. From a flawed application, it evolved into a platform with a solid foundation and a clear direction. The new native mobile apps enhanced user accessibility and engagement.
Future-Proofing: Sustainable and Adaptable Growth
With our continuous support and agile methodology, "Burn & Earn" is poised for sustainable growth. Our commitment to innovation and responsiveness to user needs ensures that the app will remain a competitive and evolving solution in the fitness industry.
These are not just a group of guys that can pump out code, they really know business and provide you with the expertise you need to take your startup to the next level, as a non-technical founder this was key.
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The Need-to-Knows
What's an MVP and why does it sound so sporty?
MVP, in our world, stands for Minimum Viable Product. Think of it as the “essentials-only” version of your big idea. It’s the sneak peek that lets you test the waters without going all-in on the first dive. Saves time, money, and the occasional “Oops!”.
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Picture this: everything you need for MVP stardom. We're talking top-notch project management, dazzling designs, the key features to make users go “wow”, snappy 2-week releases, all the analytics goodies, and a cherry on top.
You say 'swift MVP'. How's the quality though?
Speed's our game, but quality’s our fame. Our secret? A tight ship, a well-oiled plan, and a crew that knows their stuff. We spotlight the must-haves, chat with you like we're old pals, and deliver an MVP that’s all kinds of impressive.
So, after the big debut, can my MVP hit the gym and bulk up?
Heck yes! We don’t just launch and bounce. With our guide on scaling up, you’ll know how to beef up your MVP based on what users are vibing with. We lay the tracks for your MVP train to chug far and wide.